for bastard's "evrything wrong" collection we designed a series of 12 animations that explored a very bizarre version of the apocalypse.
we started by conceptualizing the capsule. we wanted to create something that properly represented the brand's values and attitude. the apocalypse was the perfect setting for this.
then we came up with a format. a 3/4 angle showing a small globe-like platform covered in props, and a character walking along using specific items from the collection.
each scene helped move forward a bigger narrative that developed with every drop, throughout the duration of the season.
